Discover your unique mission, values and passion. Use them to grow your business sustainably and authentically by following seven essential principles of business development.

Rasheed is grounded, energising and hugely inspirational - as is this book which is insightful for those dreaming of a business and those already running one. Clare Longrigg, Deputy Editor, Psychologies A brilliant and motivational book by a knowledgeable, intelligent and thoughtful author. Stephen Fear, Entrepreneur in Residence, The British Library

Rasheed Ogunlaru is an acclaimed life, business and corporate coach whose simple 'become who you are' approach has helped countless business owners connect with themselves, their businesses and their customers. His background spans over 20 years in coaching, training, media, PR and performance. Rasheed is the business coach partner to the British Library's Business and IP Centre and business coach mentor to TiE UK. He is a highly sought-after public speaker and regularly appears in the media, including the BBC, The Times and the Guardian.