Contents About the author Acknowledgements Introduction 1 Break through your Barriers to Growth About the questionnaire Instructions Identify your Barriers to Growth 2 Cultivate your habits of success Growth Blueprint 1: Get your mojo back! Breakthrough Action Plan: Get your mojo back! Growth Blueprint 2: Get organised and focused Breakthrough Action Plan 2: Get organised and focused Growth Blueprint 3: Build your support network Breakthrough Action Plan 3: Build your support network 3 Understand your accounts to make more money Growth Blueprint 4: Properly managed cash flow Breakthrough Action Plan 4: Properly managed cash flow Growth Blueprint 5: Robust profit margins Breakthrough Action Plan 5: Robust profit margins Growth Blueprint 6: Realistic sales forecast and budget Breakthrough Action Plan 6: Realistic sales forecast and budget 4 Turn your employees into a gold medal team Growth Blueprint 7: One-page growth plan Breakthrough Action Plan 7: One-page growth plan Growth Blueprint 8: Right people Breakthrough Action Plan 8: Right people Growth Blueprint 9: Build a winning team Breakthrough Action Plan 9: Build a winning team 5 The double your business marketing plan Growth Blueprint 10: Lead capture marketing Breakthrough Action Plan 10: Lead capture marketing Growth Blueprint 11: Make your business stand out Breakthrough Action Plan 11: Make your business stand out Growth Blueprint 12: Magnetise your marketing Breakthrough Action Plan 12: Magnetise your marketing Growth Blueprint 13: Top ten marketing channels Breakthrough Action Plan 13: Top ten marketing channels Growth Blueprint 14: A back-end to boost sales Breakthrough Action Plan 14: A back-end to boost sales 6 Create your unstoppable sales machine Growth Blueprint 15: Sales activity management Breakthrough Action Plan 15: Sales activity management Growth Blueprint 16: Create high-performance salespeople Breakthrough Action Plan 16: Create high-performance salespeople 7 Systems to make your business work without you Growth Blueprint 17: Stabilise to eliminate firefighting Breakthrough Action Plan 17: Stabilise to eliminate firefighting Growth Blueprint 18: Systemise to create your operations manual Breakthrough Action Plan 18: Systemise to create your operations manual Growth Blueprint 19: Optimise your business for efficiency Breakthrough Action Plan 19: Optimise your business for efficiency 8 Peak service to delight your customers Growth Blueprint 20: Essential service for satisfied customers Breakthrough Action Plan 20: Essential service for satisfied customers Growth Blueprint 21: Premium service creates customer loyalty Breakthrough Action Plan 21: Premium service creates customer loyalty Growth Blueprint 22: Peak service produces customer referrals Breakthrough Action Plan 22: Peak service produces customer referrals 9 How other businesses have used these techniques to double their business The Riverside Restaurant Zoom Answer Call Superwarm Services Mrs X's property management business Airworld Tours Further reading Index