Bud Smith is one of the leading computer book authors working today. He began writing computer books back in 1984, the year of the iconic 1984 television commercial for the Macintosh. Bud has written and edited guides to buying computers, books about using all kinds of software, and doing almost anything you can think of online. His books have sold more than a million copies. One noteworthy recent title is Sams Teach Yourself Google Places in 10 Minutes, a detailed description of how to use the new, free Google advertising service. Bud has written extensively about online business and new mobile devices, with titles including Sams Teach Yourself Apple iPad in 10 Minutes, WordPress in Depth, and Internet Marketing For Dummies. Bud continues to work as a writer, project manager, and marketer to help people get the most out of advancing technology. He currently lives in the San Francisco Bay area, participating in environmental causes when he's not working on technology-related projects.

Introduction 1 About This Book 3 Who This Book Is For 4 What Do I Need to Use This Book? 5 Conventions Used in This Book 6 Screen Captures 6 1 Introducing Facebook for Business 9 Why Facebook Is So Popular 9 Why Your Business Should Be on Facebook 12 Comparing Personal and Business Facebook Pages 16 Your Personal Facebook Page 16 Examining a Facebook Fan Page for Business 19 Understanding How a Big Business Uses Facebook 22 Summary 23 2 Setting Up a Business-Friendly Profile Page 25 What Makes a Personal Page Business-Friendly? 25 Creating a Business-Only "Personal" Page 27 Signing Up for Facebook 28 Finding Friends 30 Editing Your Profile 31 Changing Privacy Settings 34 Sharing Your Status 39 Summary 42 3 Finding and Installing Apps 43 Choosing Apps for Business and Pleasure 43 Looking for Facebook Apps 45 Summary 52 4 Choosing Your Facebook Business Strategy 53 Leading with Facebook First 53 Examining Facebook Business Features 56 Your Fan Page 56 Your Places Page 58 Facebook Deals 59 Facebook Ads 61 Checking In to a Place 62 Pulling It All Together 66 Summary 69 5 Planning Your Fan Page 71 Anatomy of a Facebook Page 71 Planning Your Fan Page 73 Typical Website Tabs 74 Freeform Pages Using FBML 76 Photos and Video 77 Events, Reviews, and Discussion Boards 81 Summary 83 6 Creating Your Fan Page 85 Checking if Your Business Name Is in Use 85 Why Use a Vanity URL? 86 Just What Name Should You Use? 87 Checking Out Your Candidates 88 Making Your Choice 90 Signing Up for Your Page 91 7 Setting Up Your Business Fan Page 99 Creating Core Settings for Your Business Fan Page 99 Entering Basic Information 100 Adding a Profile Picture 102 Adding and Managing Apps 103 Changing Mobile Settings and Your URL 105 Summary 109 8 Expanding and Promoting Your Fan Page 111 Waiting to Send Out Invitations 111 Building Your Wall through Status Updates 113 Text Status Updates 113 Photos on Your Wall 115 Link Updates 116 Video Updates 117 Updating the Info Tab 118 Managing the Photos Tab 119 Start Discussions 122 Add Links, Notes, Videos, and Events 123 Summary 124 9 Claiming Your Places Page 125 Understanding How Places Fits In 125 Understanding How to Claim Your Place 128 Adding Your Place 130 Editing Your Place 133 Claiming Your Place 134 Combining Places and Pages 137 Summary 139 10 Creating Facebook Deals 141 Understanding the Advantages of Facebook Deals 141 Finding Out If You Can Offer Facebook Deals 145 Thinking Up Deals 146 Creating a Deal 150 Summary 153 11 Planning and Targeting Facebook Ads 155 Budgeting for Your Ad Campaign 155 Avoiding Wastage 158 Creating a Facebook-Friendly Call to Action 160 Designing an Ad 161 Targeting Your Ads 162 Understanding How Facebook Determines a User's Location 164 Focusing on Major Types of Targeting 165 Minor Types of Targeting 167 Summary 168 12 Pricing and Creating Your Ad Campaign 169 Understanding What You Pay 169 Learning Key Advertising Terms 170 Creating an Ad 173 Summary 181 13 Promoting Your Facebook Presence 183 Understanding Why Promotion Is Important 183 Measuring Your Efforts 185 Promoting in the Real World 186 Promoting Online and on Facebook 189 Promoting All Your Facebook Pieces 192 Summary 193 14 Tracking the Performance of Your Facebook Presence 195 Understanding Why Tracking Is Important 195 Understanding Why Facebook Data Is So Accurate 196 Touring the Page Overview in Insights 198 Drilling Down on Insights about Users 203 Daily Active Users Breakdown 204 New Likes 205 Demographics 206 Activity Page Views and Media Consumption 207 Drilling Down on Interactions 209 Page Posts 209 Page Activity 210 Summary 211 Index 213