Mark Anderson has 20 years' experience of leading businesses. He is currently President of Pearson Language Tests, a business specialising in English language testing, and which is currently developing a new global academic English test called the Pearson Test of English Academic. He rejoined Pearson in 2007 after a ten-year period working in consumer goods and technology, having worked for Pearson from 1984 to 1997 in a range of businesses, latterly as Managing Director of Pearson Professional Asia Pacific. He has lived and worked in London, Hong Kong & Malaysia, and received an MA from the University of Cambridge and an MBA from Ashridge Business School, on whose governing body he served 1992-93.

About the author Acknowledgements Introduction 1 Your leadership self First days in the job Demeanour: settting the tone Leadership principles Trusting your instincts Focussing on what matters Managing meetings Time management You and your boss 2 Vision and strategy: the leadership mantra Setting and selling a Vision Leading strategy International markets and strategy Leadership priorities 3 Your leadership team Defining your leadership team Managing your leadership team 121s Your team is more skilled than you Team members in other countries 4 Leading your organisation Credibility from repetition Resistance to change Process: Making the right things happen at the right time Staff meetings Collaborating with sister businesses 5 Leading performance excellence Managing change People performance management Interpersonal conflict The difficult interview Objectives and incentives 6 Customers: leading you The importance of the customer The customer journey 1: customer experience The customer journey 2: technology journey Sell! Sell! Sell! 7 Marketing: leading the market Marketing is everyone Branding and organisational identity Leading product development Internet transformations 8 Suppliers and partners: leading together Building relationships Supplier strategies Managing costs 9 Learning: leadership development The knowledge premium Awaydays Seeking feedback 10 Resources: the leadership toolkit Human Resources: making HR work for you Technology resources Learning resources Index