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Purple Cow: Transform Your Business by Being Remarkable by Seth Godin
24.99 AUD
Category: BUSINESS & FINANCE
You're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice. What do Starbucks and JetBlue and KrispyKreme and Apple and DutchBoy and Kensington and Zespri and Hard Candy have that you don't? How do they continue to confound critics and achieve spectacular growth, l ...Show more
The Dip: The extraordinary benefits of knowing when to quit (and when to stick) by Seth Godin
24.99 AUD
Category: BUSINESS & FINANCE
Every new project (or career or relationship) starts out exciting and fun. Then it gets harder and less fun, until it hits a low point - really hard, really not fun. At this point you might be in a Dip, which will get better if you keep pushing, or a Cul-de-Sac, which will never get better no matter how ...Show more
The Icarus Deception: How High Will You Fly? by Seth Godin
29.99 AUD
Category: BUSINESS & FINANCE
In "The Icarus Deception", Seth Godin's most inspiring book, he challenges readers to find the courage to treat their work as a form of art. Everyone knows that Icarus' father made him wings and told him not to fly too close to the sun; he ignored the warning and plunged to his doom. The lesson: Play it ...Show more
The Practice by Seth Godin
29.99 AUD
Category: BUSINESS & FINANCE
In this revolutionary little book, Seth Godin will turn your assumptions about the creative process upside down and help you to look at the world from a different angle. You will recognize your work for what it is- an act of generosity and a way to make change, as well as what it can never be, something ...Show more
This is Marketing: You Can't Be Seen Until You Learn To See by Seth Godin
35.00 AUD
Category: BUSINESS & FINANCE | Reading Level: very good
Over the past quarter century, Seth Godin has taught and inspired millions of entrepreneurs, marketers, leaders, and fans from all walks of life, via his blog, online courses, lectures, and bestselling books. He is the inventor of countless ideas and phrases that have made their way into mainstream busi ...Show more
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