Author(s): Max Alexander

BUSINESS & FINANCE

Whit Alexander, the American co-founder of the Cranium board game, decides at age 47 to start a new business selling affordable goods and services to low-income villagers in Ghana. He is joined by his journalist brother Max, who comes along to tell the story. Cut loose from their wives and children, Whit and Max relive their own childhood, bickering across the African bush, learning a great deal about Africans as well as themselves.