Made Possible By: Succeeding With Sponsorship

Author: Patricia Martin

Stock information

General Fields

  • : 42.95 AUD
  • : 9780787965020
  • : John Wiley & Sons Inc
  • : Jossey-Bass Inc.,U.S.
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  • : 0.509
  • : 25 November 2003
  • : 280mm X 215mm X 11mm
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  • : 42.95
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  • :
  • :
  • : books

Special Fields

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  • :
  • : Patricia Martin
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  • : Paperback
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  • :
  • :
  • : 659.2
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  • :
  • : 160
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  • : Illustrations
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Barcode 9780787965020
9780787965020

Reviews

"Martin's advice is direct, succinct and illustrated with concrete examples." (Philanthropy News Digest, 7/27/2004)

Author description

Patricia Martin is founder and president of LitLamp Communications Group, a marketing firm that counsels clients who need to forge and manage high-performance alliances, including sponsorships. Martin is a popular speaker and workshop leader on topics related to sponsorship and marketing alliances.

Table of contents

Exhibits and Worksheets. Preface. The Author. PART 1: UNDERSTANDING SPONSORSHIP. 1. Making the Transition to Sponsorship. 2. Preparing for Sponsorship. 3. Structuring Your Offer. PART 2: ENGAGING WITH SPONSORS. 4. Drafting the Proposal. 5. Gaining Access to Sponsors. 6. Selling, Negotiating, and Closing the Deal. 7. Understanding Sponsorship's Legal and Tax Concerns. 8. Delivering the Deal and Communicating the Results. Glossary. References. Index.